This cultural bonanza was started in year 1992 and since then its grandeur has reached to greater heights. In the year 2014, we are celebrating the 23th year of this Mahotsav. This festival also figures in the calendar of events of the Department of Tourism, Government of India. A large number of Indian and foreign tourists coming to Agra joins this festivity in the month of February. One of the objectives of this craft mela is to provide encouragement to the Artisans. It also makes available the magnificent work of art and craft at the most reasonable and authentic prices that are not inflated by high maintenance cost.